From time to time, Paris Hilton is mocked for the various lines of tacky handbags, tacky jewelry, tacky fragrances, and germicidal douches that comprise her business “empire.” But not in this case. Paris Hilton and Rich Prosecco canned champagne—also available in the traditional champagne flavors of stawberry and passionfruit—are a natural pairing, like canned champagne and oyster jerky or caviar-in-a-spraycan. Paris clearly agrees, since she was willing to get naked, paint herself gold, and writhe around like a damn fool to promote the stuff. Granted, minus the gold paint this is more or less what she does every Thursday, but it still shows a laudable commitment to the product.

I can even imagine Paris getting a supply of Rich Prosecco for her personal use. It’s the perfect drink at the end of an evening after you’ve left the club with some guy whose name you can’t remember, and you both want to get just a little more buzzed but you’re so wasted on Xanax that you’d probably stab yourself if you tried to use a corkscrew, and what the hell do you care what he thinks about your godawful taste in alcoholic beverages because it’s not like you’re going to see him again or anything?

Rich Prosecco premium canned champagne is currently available only in Europe, but it will be coming to the States sometime next year. Truly, we live in an age of wonders.