This self-declared viral marketing ad rubs us the wrong way for a few reasons.
1. Since this advert was created by the Mullen ad agency, the requisite cheap, low-budget look is obviously coming at a steep price. That defies the very nature of viral video, which is a “tactic that works best when absolutely no one is masterminding the campaign.”
2. Obviously, the ultimate goal is for this video to raise brand awareness, but what is this video actually saying about the product? Sure, these hotel suites contain silverware, toasters, & toilets, and some dirty blonde is willing to explore every surface with her tongue, but this video is a purely exploitative measure that subverts the requirement of actually demonstrating why the product is worth your time and money.
Then again, do you really care about these so-called implications, or do you just want to watch this girl run her tongue along the top and bottom of a toilet seat? Sicko.
On The Web: Extended Stay Hotels
7 comments
I thought she might deep throat the remote control for a minute.
It’s an interesting, edgy idea, but it goes on far too long, especially considering the crappy video quality. The audio is atrocious also. I shut it off halfway through, and I like to watch women lick things.
Leaves me with 2 questions, how ill was the blonde after shooting that commercial and how ill was the next poor sucker who stayed in that room after she’d had her tongue on everything!!!?
No hotel cleans things that well!!
By the way, whilst on the subject of irritating adverts, how appropriate that there’s an advert for scientology vids on this page…
I’m really hoping they disinfected everything before AND after she licked it. You could not pay me enough to lick anything that had been sitting in a hotel room.
You didn’t even get to the toilet part, did you?
Someone has watched “Pink Flamingos” one too many times.
I’ll admit it: no. I wanted to shut it off while it was still vaguely erotic. But… for you, I will watch the rest.
[...]
OK. Strangely compelling, but it’s still not going to affect my hotel choice unless she comes with the room. And a bottle of Listerine.
[...] You can’t lick just one - AB [...]
Trackback URL for this post:
http://agentbedhead.com/index.php/archive/adverts-that-admittedly-work-56-you-cant-lick-just-one/trackback/