In New Zealand, this safe-driving billboard actually changes during weather conditions, that is, when it begins to rain, the image of the child’s face actually begins to bleed. Kiwis are no strangers to bloody affairs, as we’ve seen before with this kickass Kill Bill billboard that ran in Auckland, but this safe-driving promotion kills ‘em all. To see just how dramatic the change appears to motorists, check out the “before” version below:
Imagery: Quietglover
