At Slurpee.com, the new “BrainFreeze Laboratory” allows one to upload their own photo to see a virtual approximation of the “brain altering effect” of the frozen drink. This viral campaign that is powered by Oddcast’s PhotoFace technology. The results are fairly wacky but still kinda rad.

In related news, the impending Terminator Salvation film has spawned a new Slurpee flavor called Apocalyptic Ice: “The machines must be stopped, and every sweet, citrusy sip you take of Blood Orange is a step toward their destruction.” You know what would be even better? A side of Christian Bale.