Angelina Jolie has been replaced fired as the face of St. John, despite the fact that her contract wasn’t due to end until the Spring 2009 fashion season. The fashion label had previously agreed to a $12 million, three-year “partnership” with Jolie as part of St. John’s “repositioning in the luxury brand market” (PDF file) and also stated the following:
“Angelina Jolie truly represents what St. John is today and what it will be in the future. Whether you see her on the red carpet, lobbying in Washington or with her children, she always exudes the elegance and classic glamour that is St. John.”
So I guess that didn’t work out, huh? St. John’s customer core probably didn’t take kindly to the lack of frumpishness in Angelina Jolie’s adverts. Perhaps Jennifer Aniston would be a better fit . . .
UPDATE: St. John’s spokesperson has denied reports of Angelina’s dismissal. Hmm.
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