The Motion Picture Association of America has implemented a “severe” penalty against Dark Films for its so-called accidental use of disgustingly graphic billboards for the upcoming Elisha Cuthbert film, Captivity. For the first time in MPAA history, a film has received one-month suspension of its MPAA rating:
The MPAA’s action against After Dark Films’ pending release was in response to the ad display of a woman’s torture and death in Los Angeles and New York, which the MPAA disapproved as inappropriate for general public viewing, the association said in a news release.
“The sanctions in this case are severe because this was an unacceptable and flagrant violation of MPAA rules and procedures,” said Marilyn Gordon, Senior Vice President of Advertising.
In addition, when Captivity becomes eligible for a rating on May 1st, it will not be allowed any priority scheduling. That’s gotta suck, but boy, I’ll bet it feels mighty empowering.
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