Okay, the headline is a blatant, shameless lie. But it’s only slightly more implausible than the Amy Winehouse fashion line, and she appears to be perfectly serious about that project. From the link:

Amy’s style has been copied by girls around the country and there’s a lot of money to be made. It’s a very distinctive look. She wants to bring out a range of cosmetics and fashion products. There could be hairspray, head scarves, liquid eyeliner, perfume… all the things that are distinctive of her look.

This seems a bit difficult to believe. Are there really girls in the UK who want to look like the crack-addled homeless daughter of Elvira, Mistress of the Dark? That whole “I spent the night in a dumpster” vibe that most of Amy’s ensembles give off really doesn’t sound like the inspiration for a winning line of merchandise.

We shall see how this scheme progresses. (After all, the Lynne Spears book of parenting never quite took off, and that made just as much sense.) But in a year’s time, if London is full of girls in gigantic, unsanitary wigs and faces smeared with toxic amounts of liquid eyeliner, it will prove that people can be convinced to buy absolutely anything. Even more convincing proof will come in summer 2009, when we see the American girls imitating the English girls imitating Amy.