Well, I’m not sure how much of a demand there really is for celebrity trading cards of everyone from Scarlett Johansson to Jared Leto, but that’s exactly the market that Ted Kurie and Christian Troy aim to exploit with PopCardz:

To personally acquire celebrities’ permission for the cards, Troy dug deep into his CAA contacts. “I started going around town to agents, managers, publicists and lawyers that I knew in these artists’ lives,” said Troy. “I pitched it as a simple and great idea, using these movie and TV stars’ likeness to reach a young demographic in a really special way. We were really looking for artists who were credible and popular – but not because of scandal.”

So don’t except Paris Hilton, Lindsay Lohan or Britney Spears cards this go ’round.

The star power in the celebrity trading card collection is sprinkled with tween powerhouses (Cole and Dylan Sprouse, Ashley Tisdale, Raven-Symone), starlets (Megan Fox, Jessica Biel, Hayden Panettiere, Jessica Alba, Christina Ricci) and a few leading men (Dwayne “The Rock” Johnson, Anton Yelchin, Giovanni Ribisi, Chris Evans).

A portion of the PopCardz profits will, apparently, go to a charity of each particular celebrity’s choosing. Oh, and it’s nice that the beavers won’t dominate the scene, but, seriously, who really wants a trading card of Necrophiliac Leto?

On the Web: Popcardz.com (Thanx to thong chick.)