David Beckham, in unveiling his latest Armani underwear adverts, has descended ascended to a previously unknown level of camp as he pouts next to a massive, coiled rope and taunts far too many impressionable young men into achieving The Boyzillian. The big reveal for a huge poster came to much excitement at Selfridges in London:

The crowd, many of whom had been there since 9am, jostled for space on the pavement, already crowded because of the tube strike. As the first billboard of Beckham to appear in London was unveiled, the crowd cheered and wolf-whistled their approval. One girl was sick with excitement over the barricade. His wife, Victoria Beckham, was inside the store, in personal shopping.

Wearing a navy single-breasted Armani suit and accompanied by presenter Gaby Logan, Beckham seemed bemused by the attention and screams from fans.

Amidst the screams and gasps, the best reaction came from his fellow:

Aaron Proud, a 21-year-old artist had been waiting to see the star since 10am. “He’s such a good role model, very iconic and world famous,” he said clutching a poster of the footballer.

“He’s a good representative for Armani and he’s so good looking. He’s a worldwide icon. He’s massive, a talented football player and a gay icon. I really like him. I think women like him because he’s a family man. People are interested in Victoria as well. The level of his fame is massive, he’s like Michael Jackson.”

Hell, I’m not even going to bother here a comparative analysis between Becks and Michael Jackson. It’s just not worth it.

Previously: It’s Not Real. It’s Not Real. It’s Not Real.; Posh & Becks Attempt Joint Sexiness; Ethiopan + Boob Implants = Victoria Beckham; It’s Not Real. It’s Not Real. It’s Not Real. II

Imagery: Emporio Armani Underwear