Federline Ad Angers Restaurant Industry

By Bedhead in Evil Corporations, Kevin Federline

fastfoodWe scooped the news last week that Kevin Federline’s commercial involves him “living out every possible rap-video cliche, before we discover the failed rap star was actually daydreaming it all” whilst working at a fast food restaurant. Now an allegedly high-powered restaurant trade group is protesting the commercial:

The ad amounts to a “strong and direct insult to the 12.8 million Americans who work in the restaurant industry,” wrote National Restaurant Association President and Chief Executive Steven Anderson in a letter to Nationwide CEO Jerry Jurgensen.

The commercial “would give the impression that working in a restaurant is demeaning and unpleasant,” Anderson wrote.

Speaking as someone who worked their way through college waitressing, I can safely confirm that it is demeaning and unpleasant to work in a restaurant. Perhaps instead of embarking on a PR coup, these smooth talkers should perhaps contemplate exactly why their workers will most likely only acknowledge the truth of the commercial’s cliché, laugh a little, and then commence planning how to improve their lives.

Source



3 comments

I tried being a man-whore to pay my way through college, but a guy’s ego can only take so man times of being asked for a refund before he gives up and takes out loans.

01.25.07 | 1:19 pm

[...] Even fast food employees are loathe to be associated with Kevin Federline. [Agent Bedhead] [...]

02.27.07 | 2:52 pm

[...] Even fast food employees are loathe to be associated with Kevin Federline. [Agent Bedhead] [...]

03.06.07 | 9:01 pm


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