Suddenly, imitation Nikes made in Chinese slave labor camps are sounding comparatively hip. Doc Martens, the footwear of choice for Nineties grungesters and grunge wannabes, is ready to roll with a new ad campaign in the UK featuring various dead rockers in the guise of angels wearing big, clunky boots. So far, the Doc Martens people are planning to feast on the corpses of Kurt Cobain, Joe Strummer, Joey Ramone and Sid Vicious (pictures of the artwork for the ad campaign at the link). Ironically, it’s been thirty years since National Lampoon nearly got sued for running a fictitious VW ad exploiting Mary Jo Kopechne, but as usual if you wait long enough, reality turns out to be a cheap imitation of comedy. A more appropriate campaign for the Doc Martens people might feature circling vultures in little tiny bird boots.
Next up: Courtney Love as the fresh-as-a-daisy spokesgirl for Summer’s Eve.
Actually, I’m pretty sure all of these guys would have hated the idea. Except for Sid Vicious. In addition to hacking up Nancy Spungen, the guy was a sleaze and a world class idiot who would have done anything for a buck. No wonder Avril Lavigne regards him as a role model.
It’s probably wrong to want this to happen just so my old oxblood doc’s will be the height of hip again. God I miss my angst…
Christ, they still MAKE Doc Martens? I honestly thought those had gone the way of the parachute pants.






Agent Bedhead
Courtney Love handles approvals for the use of Kurt’s likeness in adverts, so she definitely okayed this. Kurt, however, would hate it.
The thought of Sid Vicious in heaven just doesn’t fly…didn’t he kill his girlfriend?