Guy Ritchie’s upcoming flop film, RocknRolla , involves the conflicts between old-school vs. new-school London gangsters and, for better or worse, a little Russian mob flavour mixed in. The film’s pivotal conflict centers around a “shambolic” rocker, Johnny Story (Toby Kebbell), who he happens upon a stolen painting. While on the run, Story, conveniently, hides out in a crack den. Mr. Madonna Ritchie, as the film’s writer and director, tells Empire Magazine that he modeled this rock star character after Pete Doherty:

At the time I was writing [RocknRolla], Pete Doherty was everywhere. It’s either genius marketing or a happy – or unhappy – accident. It’s creative self-destruction in the sense that he’s doing it creatively.

I think what we all like is someone who fell and then stood up again. And that’s probably the story with Pete Doherty. There seems to be an implication that people want to see him jump. But at the same time there’s a desire to see the likes of him being reborn.”

Then, Ritchie goes on to make the bizarre statement that sugar is more lethal than crack:

Sugar kills. Think of the calories in sugar. Fat kills more people than anything else. Sugar is responsible for a lot of deaths, arguably more than crack cocaine.

Hmm, romanticizing such a junkie icon in Pete Doherty may just be part of Ritchie’s plan to reboot his status as a director in the know. Meanwhile, Pete Doherty goes on living his rather carefree existence, which is plagued mostly by the fact that Kate Moss never really broke up with Jamie Hince:

Pete Doherty has spoken of his heartache over his break-up with Kate Moss. He told Loaded magazine: “We haven’t spoken since we broke up. When you split-up with someone, someone that you’re seriously in love with, it takes a lot of time before you even realise that you’re upset. You know? It just hits you. I haven’t shacked up with anyone since. I haven’t shared my life with anyone.” Doherty also revealed that [Kate] used to make him a cooked breakfast as he rested in bed following gigs.

The bloke just wants a little breakfast! Bless his little cotton socks. Our sympathy, however, begins to falter upon Doherty feigning innocence as to his alleged evil influence over today’s youth:

“No-one’s ever asked me for a drug dealer’s number. It’s music, music, music. That’s my influence. [Drugs have] been around me since day one, but so has corduroy. Know what I mean? Drugs don’t create the sound – they might just change the pitch slightly. Or make you spell a word wrong.”

What rubbish, but back to the unrequited love of Guy Richie. RocknRolla hits theaters on September 5th, so here are some stills of that lovely Scottish beast, Gerard Butler. Rowrr.