Sure, we’ve all seen the movie, but it’s easy to imagine the dialogue with this picture. “Sorry, Pepper,” Tony is saying. “I don’t see any pictures of you in this paper either. That’s how many have we looked at now?” Pepper’s comments aren’t so printable. Last week the Agent noticed the pleasing absence of Gwyneth Paltrow from EW’s cover and the other promotional shots for Iron Man 2, and she wasn’t the only one. Goop was furious at the perceived snub to her character, and she’ll probably be even less happy to learn that it was no accident. Apparently Gwyneth is really, really not that popular. One source calls her “newsstand suicide,” and notes that the issue of Vogue where she graced the cover was the magazine’s worst-selling issue in nearly a decade.

In a way, I’m sorry to see this happen. Gwyneth is — well, let’s not go down that road, or we’ll be here all day — but Pepper Potts was perhaps my favorite character from the first movie. Just a terrific gal, who doesn’t deserve this sort of snub. Gwyneth can really be very likeable when she’s pretending to be someone other than Gwyneth Paltrow.