Agent Provocateur has brought back Kate Moss as the model of a most bizarre, so-called White Wedding campaign. The advert campaign is complete with Moss in bondage, a duo of screaming popes, and a “Let Them Eat Kate” sort of mentality. Of course, this is a wholly sociopolitical stance, according to one of AP’s very own spokespeople:

The inspiration behind this really was not to question the idea of marriage but to question the moralistic and religious overtones that are placed on marriage. It’s like you have one life before you are married and are forced into a totally new life after marriage. I am not disagreeing with the wedding day, it is more the handing over of yourself to the powers of the state that I don’t feel is right.

Since Kate reportedly plans on a Cockney marriage for her and boyfriend Jamie Hince on September 6, I wonder how she feels about acting as the poster girl for the campaign. My guess is that, as long as the money is right, Kate doesn’t give a shit about much at all. Meanwhile, the lingerie label doesn’t worry that this anti-wedding campaign might hurt wedding lingerie sales:

On the contrary, we should see an increase in bridal lingerie sales. I am sure that many of our customers who are “unconventional brides to be” will choose to shop for their bridal lingerie and accessories at Agent Provocateur.

While I know that things are different in England as far as the state’s involvement in marriage is concerned, I don’t think we have the same concern across the pond. After all, the U.S. is, generally speaking, the great purveyor of the no-fault divorce. Only when children are involved does our government actually take more than a passing interest in all things marriage and divorce related.

On The Web: Agent Provocateur