Say what you will about 50 Cent, the man knows what he’s worth. Yesterday Taco Bell offered to donate $10,000 to a charity of Fiddy’s choice, provided the rapper met a few simple conditions. First, for one day he had to change his name to 79 Cent, 89 Cent, or 99 Cent—the prices for the Value Meals that represent the latest exciting new addition to the chain’s smorgasbord of quality Mexican cuisine. Second, he had to stop at the drive-thru window and rap his order. It’s not known if Taco Bell asked Mr. Cent to actually eat the stuff, but that might have been the final straw. Today he rejected the bid like a human stomach trying to digest a Crunchwrap Supreme. His reps called the charity challenge “a sleazy and ill-conceived publicity stunt,” and Fiddy himself threw in his own two cents’ worth of macho swagger:

“When my legal team is finished with them, Taco Bell is going to have a new corporate slogan: ‘We messed with the bull and got the horns!’”

Actually, 50 Cent’s lawyers probably have more urgent matters on their minds, what with the suspicious fire and the restraining order and so forth. Meanwhile, Taco Bell’s publicity team is probably kicking themselves for not trying to wangle 50 Cent into a tie-in with their new Flame Broiled Mexi-Jita.