This might qualify for Adverts That Work, if by “work” you mean “makes you go ‘WTF?!?’ and gives you profoundly unpleasant dreams.” It’s the Burger King king (who’s as hard to kill as Freddy Krueger, and slightly more disturbing), teamed up with Sir Mixalot in a commercial about butts. Actually, it’s about Burger King’s new 99 cent kids’ meals, but I’m not sure that’s an adequate explanation for a three-car pile-up between SpongeBob SquarePants, the Burger King guy, and “Baby Got Back.” Plus all new lyrics, wrote up special for the occasion. Sir M’s career is so dead that at this point he’d probably leap at a commercial tie-in with Depends, but at least he’s refreshingly candid about it (“SpongeBob I wanna get witcha/ ’cause you’re makin’ me richer…”).
Some people are already complaining that the ad’s a little racy for its target audience of poorly fed kids. Personally, I think the booty-shaking schoolgirls are relatively benign compared to most of what passes for pop culture. The real issue here is the presence of the King. Imagine that you’re nine years old and that thing pops up on your television, “talking” to you in his creepy Marcel Marceau-ish way. Shit like that just about guarantees that you’ll grow up warped.
