File this under “in retrospect, this was inevitable.” Justin Bieber will be following in the footsteps of many, many female celebrities and very few males by releasing his own trademark fragrance—“My World.” The scent, like Justin, is essentially gender-free and will be marketed to both male and female fans. However, the product does feature one innovation. Instead of selling the stuff in a bottle, Justin’s reek will be sold in the form of scented wristbands, dog tags, and other items, all guaranteed to retain the Bieber essence for at least a year.

The Daily News avoids editorializing here, just coyly mentioning that the products will debut on November 26—the day after Thanksgiving, that monster shopping day known as Black Friday. However, they do note that Justin has already committed to launching a line of nail polishes. (Three colors so far: One Less Lonely Girl, in lavender, a blue shade called Me+Blue, and something in red called OMB!) I know Bieber is supposed to be the hottest thing in middle-school sex symbols since Corey Haim, but he really does seem like the ideal guy for a girl to curl up in bed with and exchange pedis while watching the entire boxed set of “The Gilmore Girls.”