Awhile back, I decided that James Bond is the “Ultimate Sellout” in light of the extreme, unprecedented “advertorial circle jerk” at work in Quantum of Solace. Then, I bitched about it some more:

While my inner greedy capitalist does acknowledge that product placement is almost necessary to help a film earn back some budget money, I think that $100,000,000 in product endorsements is a bit much, don’t you? Yes, considerably.

Damn, it must have been a slow news day. I’ve got no idea why I cared or bothered saying that stuff because, hey look, Daniel Craig is shirtless! Now, Celebitchy has deduced that Daniel Craig’s Frito-Lay beach binge is likely an endorsement as well, which would make him just as shameless as the James Bond franchise itself. This is well-worth taking note of, sure, but I can forgive it all in Craig’s case, mostly because he’s not hurting anybody by shilling for crisps, and, well, he’s shirtless.

More pictures of Daniel Craig getting his beach on can be found here, if you’re interested, and I know that you are!