Kate Moss (along with sometimes pal Amy Winehouse) might be actively ignoring her recent scrutiny coming from the UN, but those in positions of actual power don’t see a problem. Donna Karan has recently finished a spring 2008 advert campaign starring Miss Moss:

Although Moss has walked on Karan’s runway plenty of times, this marks the first occasion she will appear in the designer’s ads. “We went cinematographic,” Karan explained. “We wanted to tell a story, and we wanted somebody who had energy, passion, sophistication and cool. You put it all together and it says ‘Kate.’”

It sounds like Donna Karan may have done the photograph shoot before writing that “story” she alludes to. Certainly, the trickle-down benefits of Kate’s “effortlessly cool” Topshop slogan don’t limit themselves to just one fashion label. In the above & below promotional shots for her Winter 2008 Topshop line, Kate looks as if she couldn’t care less about much at all. This aloofness is most likely the secret to Kate’s continued success.

On The Web: Kate Moss at Topshop