The Kate Moss collection for Topshop is on an official countdown for its May 1st launch, and the marketing machine has long since kicked into high gear. Part of this process has been to fashion Kate Moss as a brand, and one of the requisite details was to choose a font for her logo. Apparently, all fonts suck, because Kate’s people designed a font just for her.
At first they wanted to use Kate’s handwriting, but didn’t like the way “Moss” looked. So, they dashed off to do typeface research and finally decided to go with a take-off one of a fonts that was created by the legendary art director of Harper’s Bazaar from 1934-58, Alexey Brodovitch.
Hmm. I gotta say that I’m not really loving this font. Let’s mix things up a bit, shall we?
Now that’s mo’ better. Cocaine Kate rides again!
3 comments
Jesus H. Christ. That website–how many different fonts could they possibly use on it? They made up one for Kate, but only use it on her name, and use like ten others on the site? My eyes!
And the Kate Moss font itself–the big dots annoy the hell out of me. See, you should definitely have been consulted by the typographer because the “snowed” out version looks much less annoying. Much mo’ better.
I’m not sure why I’d want to go for the Kate look with her no-doubt-overpriced line (no pun intended), anyway. I can do that look for free–just roll out of bed, don’t shower, throw on some mismatched clothes that don’t fit, make my hair just a touch messier, and voila! I’m Kate Moss!
Ms. Beth,
If you’ll throw in a bit of bouncing around on camera topless I’ll leave my Katie-bear for you. Of course you’ll be expect to bring a “present” of top notch Columbian Gold with you.
Hugs and Kisses,
Petey
I’m more of a Kate Spade kinda gal…
I love the cherries:)