Kate Moss may very have been predicted to end the David Bowie recession, but Kate isn’t giving off her usual come-hither vibe for the Fall/Winter 2009/2010 Longchamp campaign, nor is fellow model Daria Werbowy. The effect is quite different from that recent lesbian doppelganger campaign or the slightly ghoulish yet interesting campaign. Perhaps Longchamp figured it wouldn’t sell nearly as much expensive shit as usual, so it didn’t bother creating a semi-intriguing set of adverts. Hell, this doesn’t even really look like Kate Moss, so this may indeed be Longchamp’s version of an anti-campaign. Good luck with that.

Imagery: Longchamp Paris