This advert campaign — Matt Dillon for Skechers — doesn’t exactly fall under the “Adverts That Work” series that, incidentally, has largely been discontinued for lack of viable candidates. At any rate, I’m not quite sure what Dillon is supposed to be promoting in these images: (a) Skechers will make people think you’re a douche, (b) Skechers will allow you to steal chicks from their boyfriends, or (c) Skechers will cause lack of judgment when partying with Marilyn Manson. Strangely, none of these options seems too appealing to prospective male customers who don’t want to get their asses totally kicked.
