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Nice Try, J.J. Abrams

By Agent Bedhead in Film

monster

Cloverfield, the monster-in-Manhattan flick that cost $25 to make and brought in $166 million in box-office receipts, is about to hit DVD shelves. The film’s producer, J.J. Abrams, has issued a statement that reeks of duplicity:

“The thing about this movie — probably more than any I think — is that it is better on DVD than in the theater,” Abrams told Reuters. “Because the movie is like a videotape. It lives on your TV. In many ways, it is supposed to be viewed on a (TV) monitor.”

We can’t blame the guy for wanting to sell a shitload of DVDs. However, considering that the success of Cloverfield was due largely to extreme methods of viral marketing, perhaps he shouldn’t make everyone feel stupid for actually heading out to see the theatre version. Maybe it’s just me, but it seems like a rather callous thing to say, or perhaps it’s just a thoughtless choice of words from a marketing department that deals better with online facelessness.

It will probably work though.

04.23.08

6 Feedbacks on "Nice Try, J.J. Abrams"

jvon

I have no doubt that you’re right, he is saying this to sell DVDs. But he also has a point.

I had to move back six or seven rows during the movie because I was getting nauseous. The same thing happened to me during “Blair Witch”. I doubt I will ever go see another movie in the theater that was shot with hand-held cameras.

He’s probably right: Cloverfield probably IS more enjoyable to watch on a television. But once was enough for me.

23.04.08 at 9:49 am

Mr. Atoz

I saw it in the theatre and I’m actually looking forward to seeing how Cloverfield works on the small screen. But it’s more of a renter than a keeper.

23.04.08 at 10:52 am

jvon

Yep, I’d agree with that. There were a few cool moments, but overall, there’s nothing remarkable about the movie. Once you’ve seen it, the novelty is gone.

23.04.08 at 12:04 pm

insertclevernamehere

I wasn’t all that impressed by Cloverfield. I give them props for pulling it off. But the DVD commentary will make this a good one to own. Shit’s happening we’re totally missing.

Case in point, my brother, who’s become a goddamn ninja when it comes to catching details from JJ Abrams, points out to me that in the last scene of the movie, where the two kids are kissing at Coney Island, you can see a giant egg crash into the water through the window on subway car behind them. There must be more. It’s LOST man, for the love of Pete.

23.04.08 at 4:55 pm