Ever since various versions of the infamous hamburger video taught David Hasselhoff the power of the internet, the Hoff has set out to dominate 21st-century technology as thoroughly as he dominates drama, song, and… lots of other stuff, I’m sure. Now his efforts are beginning to bear fruit. Not only do we have the Knight Rider GPS, but now Hasselhoff has his own social networking site. If you’re a fan of The Hoff (and, let’s face it, who isn’t?), this is your chance to share your thoughts with The Hoff himself, meet lots of other German Hasselhoff fans like yourself, and participate in exciting online competitions:

I want to see great locations, great costume, great performances and great imagination… Upload them to the video section and mark them as Hoff Video Competition… I am going to think about a prize but it will be something very cool!!!

We’re still about a decade away from the VR technology that will allow you to directly experience the musky warmth of David Hasselhoff’s chest hair, so for the moment I suppose the social networking thing will have to do. Nevertheless, this is surely a significant step. Today David Hasselhoff can say with pride: “I am David Hasselhoff, King of the internet!”