O.J. Simpson has a new candid-camera show, “Juiced,” in manner of Ashton Kutcher’s far more stylish Punked program. The main difference between the two shows is that while Kutcher’s pranks are generally funny, O.J. Simpson’s sense of humor is completely sick.

In one episode, Simpson attempts to sell the infamous white Bronco at a used car lot and tells folks that he increased the vehicle’s value by making it famous:

“It was good for me – it helped me get away,” Simpson said, referring to the slow-speed, televised police chase that preceded his 1994 arrest on charges of murdering his ex-wife, Nicole Brown Simpson, and her friend, Ronald Goldman.

Ronald Goldman criticized Simpson’s comment as “morally reprehensible.” The Brown family attorney, Gloria Allred, plans to go after Simpson’s profits as part of the mostly unsatisfied $33.5 million dollar judgment to the Brown and Goldman families.