For what seems like, well, quite some time, Daniel Carlson of Pajiba and Hollywood Reporter fame has mentioned how frequently people tell him that he looks like Seth Rogen. Honestly, I didn’t see much of a likeness, aside from the hair style, but the Carlson-Rogen comparison has grown so notorious that some journalists are beginning to make comment. What’s more, when the duo faced off at SXSW yesterday, Seth Rogen himself did something of a double take, according to Brian “Waverly Place Cabbie” Prisco:

Dan continues to be the awesomest motherfucker of the conference. He went over to do the red carpet for Observe and Report, which we sent him over to do with two or three mason jars full of long island iced tea in him. Seth Rogen saw Dan and the first words out of his mouth were: “Hello me.” Dan made the Timecop joke, and Rogen shouted, “Too soon! Too soon!” Apparently, we missed out, because Diggity Dan gives it the old thumbs up. He said it was incredibly dark — full on compound fractures, frontal male nudity, awesome cameos, and seriously disturbing concepts.

The point was further reinforced by Austin360.com’s Chris Garcia, from whom I shamelessly swiped the above photo:

I’ve been spotting a writer from The Hollywood Reporter out and about at red carpet gatherings for the past few days during SXSW film. He resembles Seth Rogen enough that I kept falsely exciting other carpet-baggers by pointing and gasping, “There’s Seth Rogen!” They would turn, cameras ready, then deflate. A lame gag, but you get bored standing around like herded barn animals.

At Monday night’s teeming red carpet for Rogen’s comedy “Observe and Report,” Rogen and the reporter finally came face-to-face. The first words out of Rogen’s mouth: “Hi, me!”

Alright, already. There is a slight resemblance at work here, but I still say this is rather wishful thinking on Rogen’s part. Nice try, fella. Now, run along and fetch a Diet Coke (with a straw) for Judd Apatow. Chop chop!