Now, this — Eminem and Headset Vince of ShamWow fame — is an unexpected pairing. In the above video, the infomercial spokesman hustles Em’s seventh studio album, Recovery. It’s a rather inventive strategy and a welcome one in an industry headed for imminent collapse (within a matter of months, according to Radiohead’s Thom Yorke).
Another Plus: Em’s not drinking the koolaid because anyone who hires Vince definitely isn’t a Scientogist. Recovery releases on June 22.