Bloody hell, mates. The newly-released The Twilight Saga: New Moon took in $26.2 at Thurs-Fri midnight shows, which led to a $72.7 million Friday. Both of these amounts shatter the previous records ($18.4 midnight & $67 million opening day) held by The Dark Knight. By the end of Sunday, New Moon will pull off an estimated $140.7 million for the weekend, which doesn’t quite manage to knock The Dark Knight out of its record-holding $158.4 million opening weekend, but it’s damn close enough. Essentially, all of this tells us that female hormones ruled this weekend’s box office (and perhaps that Midol really was contaminated), but check out who else got all worked up over sparkly vampires:

Methinks all of this good-natured joking around is really a clever ruse because–let’s face it–everyone knows that Eli Roth totally watched that shit. Now, I haven’t seen New Moon just yet, but, as far as I can tell, this is pretty much what happened:

Well, that and repeated appearances by a bunch of those lame-ass shirtless werewolves:

Imagery: Summit Entertainment