This Friday, James Bond shall resume his adventures against international terrorism in Quantum of Solace, but Anonymous’ fight against Scientology is an everyday, ongoing war. The above masterpiece (thanx to Flea) reminds us that even though vapid starlets — Lindsay Lohan and Samantha Ronson were recently snapped leaving a Scientology centre — continue to fall for recruitment tactics, the cultural impact of the Rickroll, along with the little pop song that could, shows enduring life:

“It’s a bit spooky, innit? . . . . I think it’s just one of those odd things where something gets picked up and people run with it,” Astley said. “But that’s what’s brilliant about the Internet.”

For his part, Astley was nothing if not modest about his new cultural role. “If this had happened around some kind of rock song, with a lyric that really meant something — a Bruce Springsteen, “God bless America” … or an anti-something kind of song, I could kind of understand that,” Astley said. “But for something as, and I don’t mean to belittle it, because I still think it’s a great pop song, but it’s a pop song; do you know what I mean? It doesn’t have any kind of weight behind it, as such. But maybe that’s the irony of it.”

The Rickrolling phenomenon has, in part, brought household awareness of Anonymous’ existence. Although Anonymous will probably not be shortlisted for this year’s episode of “Oprah’s Favorite Things,” Astley’s unlikely anthem will continue to live on forever — unlike Scientology itself.

Related: Scientology Spies and Fair Game