Here at Agent Bedhead we try to cover only the most offbeat, newsworthy events in the world of celebrity, so I’m sure you’ll all be super-shocked to learn that Lady Gaga is getting attention for doing something damn weird. Specifically, she’s following something we might call the Lady Goo-Goo Diet (although it was created by Tracy Anderson, Madonna’s trainer). The dieter eats one meal a day of normal adult food, and fourteen (!) 4-ounce jars of baby food. This will indeed cause you to drop the pounds, mostly because it’s unhealthy as hell. Only a complete idiot would adopt this strategy for losing weight. And—guess what?—that describes many, many people:

Since Lady Gaga, whose latest album Born This Way is tipped to shoot straight to number one, spoke about her goo diet, demand for Heinz Mum’s Own Creamed Porridge has soared 100% while pasta and spaghetti bolognese purees are up 87%. Month on month sales for Plum Baby 7+ Months Bean & Beef Cassoulet with Tomato jumped by a third. And Ella’s Kitchen Organic Chicken & Sweetcorn Mash was up 15%.

A diet like this leads to all sorts of problems, including malnutrition, stomach bloat, and digestive issues that can be readily imagined by anyone who’s ever changed a baby’s diaper. What it doesn’t lead to is weight loss, since the weight reappears as soon as you switch back to actual food. But it sounds like some of the Little Monsters might be taking “Born This Way” a tad too literally. This is a fad people really need to outgrow.