Apparently the people at Nickelodeon never heard the old adage, “If it ain’t broke, don’t fix it.” Dora the Explorer has been around for years, entertaining preschoolers and slipping a little education into the mix. The kid’s worst faults were her total lack of an indoor voice and a face so blankly perky she looked like a secret Botox addict. But now Nickelodeon is teaming up with Mattel to give Dora a fashion makeover. The kid is moving to the city and getting a new hairstyle and a hip, tweener wardrobe. In fact, if Mattel has its way then shopping and clothes will become a much bigger part of life for both Dora and her fans. Starting this fall, kids will be able to nag their parents into buying a pricey, hi-tech Dora Links doll that can be plugged into a computer’s USB port and customized through an online virtual world of shopping and accessories. In short, Dora is morphing into one of the Bratz.
Not everyone is completely thrilled with this development. Lexie Tigre wrote a highly pissed-off article lamenting the prospect of seeing Dora’s spunky distinctive character transformed into something far more generic:
Sure, she does a little sleuthing on the side, but that isn’t what her persona will be about anymore…. Dora isn’t about spunk anymore, she is about lip gloss and sexy skirts. Don’t kid yourself if you think otherwise.
There’s an online petition you can sign asking Nickelodeon and Mattel to leave Dora the hell alone, but don’t expect it to slow down this process. Ah, well. Maybe Bindi Irwin will get a regular series.
(Picture courtesy of the twisted minds at Gallery of the Absurd.)