Well, dang. After all that macho sword-waving and Immortal-slaughtering, it turns out that Leonidas is some sort of closet metrosexual. Gerard Butler recently told Scott Mills of BBC’s Radio 1 that he wants to join the likes of Britney Spears and Paris Hilton and get his own trademark scent:

I need a perfume,… I need to tell my publicist to get on that. He’s not got me any worthwhile branding. Clive Owen has his aftershave, Ewan McGregor has cologne. What do I have?”

Hopefully this is about as serious as Gerry’s recent baby-dangling escapades, because from a marketing standpoint this sounds like a rough row to hoe. Face it: In most of his screen appearances, Butler looks as if he smells like the locker room at a WWE meet. No need to buy a bottle of his scent; any male could recreate the Gerard Butler effect just by swabbing his pits with a recently worn gym sock. In fairness, though, it might sell better than Rodrigo Santoro’s personal fragrance. One look at Xerxes, and you can tell the guy was a dedicated fan of Axe.