TMZ claims to have received exclusive (!) coverage which states that the lovely and graceful Kevin Federline will be starring in a Superbowl ad spot for Nationwide Insurance and then states the obvious:

“Although we’re not exactly sure what talent (and we use the term loosely) K-Fed is going to be showcasing — but if his commercial is anything like past spokespersons, such as Fabio or MC Hammer — Kevin will definitely be making fun of himself.”

Whoa. You mean TMZ didn’t actually shoot the commercial? I thought they did everything. Seriously, I really thought that because they have real photogs, and all I got was this crappy digital camera.

Then that cute gay at Dlisted hypothesized after posting MC Hammer’s self-depreciating commercial from years past:

I think they should basically just recreate the MC Hammer commercial that I posted above. I mean they could save some dough by just posting KFed’s head on Hammer’s body. They have the same moves.

That’s pretty true in regard to KFed’s mad dancing skillz, and I would wholly except for the fact that MC Hammer has cooler pants than KFed does.

The plot of the commercial remained the most elusive of all mysteries until I checked out the AdAge email newsletter and followed the proverbial primrose path of what the ad’s content includes:

. . . Mr. Federline living out every possible rap-video cliche, before we discover the failed rap star was actually daydreaming it all while manning the french-fries station at a fast-food joint as his manager yells at him to get to work.

Speaking from a Los Angeles fast-food joint, where the commercial is currently being filmed, Mr. Federline explained why he agreed to do the commercial.

“It’s just a good opportunity to poke fun at myself and let everyone know I’m not taking myself too seriously. I’m having a good time,” Mr. Federline said while wearing a red button-up fast-food uniform with a name tag and red hat. “I saw some of their old commercials and to me, it is hilariously tasteful. And as I work with them I get to learn more about who they are and what they are about.”

He’s got a point there. While I hate to admit it, I’m actually starting to like KFed. Wait – I’m not starting to admire his chav ass or anything – but at least he can laugh at himself, which is a concept that Britney will never grasp. At this point, I’d bet this crappy digital camera of mine that his career will outlast hers.