Or metrosexual, anyway, since it will be a cold day in Hell before My Chemical Romance finds a place on my iPod. Next Wednesday Superdrug, one of the UK’s largest retail chains, will introduce a line of makeup for men called Taxi Man. The products will include Manscara and Guyliner (“for men with chunkier fingers,” according to some peculiar press release). Evidently men in the UK are getting dolled up in a big way; next year they’re expected to spend more than £800 million on male beauty products. Nor is it a particularly subtle trend, if you can believe makeup artist Kay Montano:

“I find men who wear make-up that they intend to be undetectable, a little bit creepy. Trowel it on and forget all about subtlety. Someone like Russell Brand employs the ‘last night’s make-up’ look made famous by Kate Moss. Thick, black eyeliner and gloopy, heavy mascara. That’s the only way forward for boys.”

No doubt this trend will join Big Brother and lad mags as part of America’s transatlantic cultural enrichment, so in a few years we’ll all look like Jared Leto. Although I intend to go for more of a Heath Ledger look myself.