Following in the proud tradition of beverages like Billy Beer and Mansinthe, Kid Rock has decided that what the world needs now is a Kid Rock signature beer. To turn this dream into a reality, the Kid has teamed up with Drinks Americas. This is the same company that produces such highly unpopular concoctions as Dr. Dré Cognac and Willy Nelson’s Whiskey River Bourbon, so obviously these people know what they’re doing. According to J. Patrick Kenny, CEO of Drinks Americas and designated spokesdrunk for this project:

Kid Rock is a reflection of great American rock and roll music and the American spirit, and we think we can create a beer in that same image … There is no question in our mind that people will try a beer that Kid Rock will stand by.”

Yeah, right. The notion of Kid Rock creating a high-quality original beer seems about as likely as Kid Rock producing high-quality original music. Still, I’m pretty sure that if you drink enough of the stuff Pamela Anderson will start to look sort of attractive.