Check out this new Rimmel Lasting Finish Lipstick advert starring Zooey Deschanel looking, well, like a post-op transvestite version of Zooey Deschanel. It’s almost like someone decided to commence with the requisite airbrushing only to realize that Zooey didn’t need any work but then decided that the Law of the Airbrush dictates that you shall not pass without modification! Here’s a piece of the Rimmel press statement:

“Fun, pretty and hip.” This is how charismatic Zooey Deschanel describes “the London look”. [sic] Gorgeous Zooey Deschanel was named brand ambassador of Rimmel London in March last year. Now, the famous British beauty company has released the new Rimmel Lasting Finish Lipstick ad with the beautiful singer/actress looking absolutely adorable, girlish, yet very seductive wearing the Heart Breaker shade.

Fun? Pretty? Hip? Seductive? Right. This isn’t the first time that Rimmel’s butchered Zooey’s face, and Absolut Vodka saw fit to do so a few years ago as well. What’s the point of hiring a celebrity spokesperson if she’s rendered unrecognizable by the general public?